Startup Failure Reasons, Stories, & Lessons

We hear all about successful startups, but not nearly enough about startups that fail. Why do they fail? What lessons have they learned? Did they do enough research before launching? Well… what if someone could save you time and effort by sharing their startup failure story?

Meet Hector Forwood. He joins me for this jam-packed conversation about his failed startup. Hector is incredibly transparent in this interview—sharing everything from what lessons he learned, how it impacted him and his co-founders personally, the importance of validating the problem, and how he found the fortitude to keep going. If you’re currently running a startup or even considering beginning a startup—you need to hear this conversation.

In this episode, we cover:

  • Reasons startups fail

  • The story of Hector’s startup failure

  • If AI was a benefit or a negative for him

  • The importance of validating the problem

  • The benefits of having a large, invested network 

  • Why messaging is critical to the success of a startup

  • How startup failures impact people on a personal level

  • What Hector learned and how he’s using that to help others

This episode certainly was not intended to scare you off from startups! Rather we want you to understand what you’re getting into and be prepared with the right tools to be successful.

Don’t write a single line of code before you’ve got people who say, ‘Yes, this is absolutely something I want.’
— Hector Forwood

We’d love to hear how this conversation impacted you—DM us on LinkedIn!

More About Hector Forwood

Hector is a dedicated innovator, consultant, and entrepreneur with a deep passion for SaaS, innovation, and challenging the status quo. In his spare time, Hector builds various projects and provides consultancy services.

His philosophy is simple: if you’re the smartest person in the room, you’re in the wrong room. This mindset fuels his constant pursuit of learning and growth. Hector founded Hoist out of frustration with the repetitive nature of sending the same information repeatedly. Although Hoist was his first failed startup, it provided invaluable lessons and fueled his passion for helping others.

Mentioned Resources:

The Mom Test (book)

Coda

Flooencer

Connect with Hector:

LinkedIn

Website

Connect with Stacie:

LinkedIn

RevUp Advisory


More about C-Suite Strategies

Welcome to C-Suite Strategies, the podcast for B2B leaders navigating the messy middle of scaling. I'm Stacie Sussman, CRO at RevUp Advisory.

Let's face it: growing a business can be hard, frustrating, and frankly overwhelming. It often feels like your hair's on fire. That's why we're here.

Each episode, we dive deep with industry visionaries who've mastered the art of scaling companies. We'll share our extensive experience and unconventional wisdom to help you transform that overwhelming mess into strategic success.

Whether you're a seasoned exec or a founder in the trenches, C-Suite Strategies is your backstage pass to turning good companies into great ones because going at this with a team of experts feels so much better than going it alone.

Ready to douse those flames and ignite real growth? Subscribe now to C-Suite Strategies. Your next breakthrough is just a listen away.


This post may contain affiliate links, so I may earn a small commission when you purchase through links on my site at no additional cost to you. 


This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.

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